What I built
- Created the brand: the name, palette, typography, and the “squeeze the summer” campaign.
- Art-directed the campaign film and product imagery, generated with AI image and video models.
- Built the site end to end: a scroll-scrubbed hero film, a pinned three.js tube that flips, uncaps, and follows the cursor, and a horizontal shade gallery.
- Kept it fast and accessible: separate desktop and mobile video encodes, 3D kept out of the first paint, and a reduced-motion version with stills only.
How it's credited
An independent concept project — gloss is a fictional brand I created to show what a campaign site can do. There is no client and nothing for sale.
Stack
gloss is a fictional brand, created by me for this concept project. It is not a real company and sells nothing.


